We aim to inspire change through everyday objects and initiatives. Supporting a community that celebrates diversity and inclusion through slow living and intention.

Join us in creating a continuous circle of humans, specifically women, uplifting one another through conscious consumerism and the desire to embody change and togetherness. Through self care/reflection, inspiration + empowerment, and made by hand items with the best intentions and our environment in mind, we can create a welcome community for all.


Founder's Thoughts–

JLM stems from my maiden initials, Jennifer L. Mindock         
Background in Graphic Design

As a creative, I have always been an advocate for the small business + handmade community. This was/is great, but I’ve been struggling with the  fact that there is a huge lack of representation for BIPOC makers/small businesses, which only led me to discomfort. From those feelings I realized I didn’t want to continue the cycle— white woman opening yet another small boutique and lending support to other white-owned small businesses (there’s more than enough of that). I’m following what feels right and using the tools I have in order to support and represent ALL women of different backgrounds and ethnicities in hopes to help shift the scales of equity and overall togetherness.

JLM was formed from two passions and made into one’s purpose. Throughout the years, I have grown to care and learn more about our environment, systemic issues, human rights and our relationship towards material things. This started a journey where I am making the decision to consciously watch my, and others, actions (I must admit, I still have a long way to go). Self reflection and inward thinking, unrepresented parts within self care, have been truly eye opening in reorganizing personal priorities.

With this platform, I hope to spark the desire for change and to highlight that in order to create change it doesn’t always have to be protesting or making large gestures or donations. We can do our part by consciously living day to day with intention— supporting businesses you truly believe in rather than large corporations, switching out on the shelf items to those that are made by hand and/or eco-friendly, second hand shopping rather than purchasing clothes that will barely last the season, sit down and watch an educational documentary rather than binge watching that show everyone else is (don’t worry, you’ll get to it), practice self care and understanding your thoughts, body and boundaries, call out your friends and family when they make a joke that really isn’t one at all. I believe there is so much strength and power in We the People if only we harnessed it, together.

I also think that part of our issues is that we don’t know/nor care to know what others are going through. We lack some serious empathy for others and also ourselves (when was the last time you took it easy on yourself when something didn’t go as planned or when you look in the mirror and can’t seem to love the person looking back at you). That being said, I want to help us connect in a way that may not be so comfortable, but could potentially make a world of difference. It’s all about perspective. I am opening my platform to you. My hope is to make you all feel welcome to where you want to share YOUR story; raw, real, past and present. We all have our issues and struggles, let’s embrace them and enjoy in the company of each other.

If you’re interested, head over to Gather>Share Your Story and see how you can share #yourvoice.