Eastern Roots, Western Herbs: The Story Behind Even Keel
En, originally from Singapore and now a New York resident of 13 years, turned her passion for natural wellness into a thriving business. Even Keel started as a hobby during her college years, creating handmade soaps. After entering the fast-paced world of advertising, she found herself struggling with stress and longing for balance. A career shift to book publishing gave her the space to rekindle her hobby, blending self-taught herbal knowledge into her creations.
Today, Even Keel isn’t just about self-care products—it’s about creating 100% natural, ethically sourced items that promote mindfulness and wellness. From candles to bath salts, En crafts products that are both functional and beautiful, ensuring everything aligns with her high standards for health and sustainability.
Inspired by Heritage, Adapted for the Present
En’s cultural background has profoundly shaped Even Keel. Influenced by her mother’s herbal remedies, her early products featured Eastern herbs. However, sourcing high-quality ingredients became challenging. She pivoted to using local, sustainable Western herbs, blending her Eastern roots with her current environment. This fusion reflects her philosophy: honoring tradition while adapting to what’s ethical and accessible.
The Challenges and Rewards of Entrepreneurship
Running a business comes with its challenges, especially for En, a self-proclaimed “anxious workaholic.” Ironically, her brand’s name, Even Keel, symbolizes the balance she continually strives to achieve. Over time, she’s learned to embrace the present and take things one step at a time.
What keeps her going? Feedback from satisfied customers and connections with fellow small business owners bring her immense joy. These relationships remind her of the positive impact her brand has on others.
Making an Impact Through Sustainability
Even Keel isn’t just about wellness—it’s about making a difference. The brand’s commitment to sustainability includes:
Compostable and recyclable packaging.
Recycling specialty waste like sticker backings and gloves via TerraCycle.
Donating 10% of annual profits to organizations like The Rainforest Foundation and Brooklyn Community Bail Fund.
Re-batching leftover soap to donate to local shelters and soup kitchens.
By integrating sustainability into every aspect of her business, En ensures Even Keel contributes to a healthier planet and community.
Advice and Reflections
When asked if she always envisioned being an entrepreneur, En admits Even Keel began as a passion project. Each year brings unexpected growth and change. Her advice for aspiring business owners? Enjoy the journey and don’t get caught up chasing an elusive finish line.
Even Keel is more than a brand—it’s a story of resilience, creativity, and purpose.
Q+A
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My goal is to create products where "form meets function." I focus on natural ingredients, minimalism, and simplicity. Every product is thoughtfully designed to be both visually appealing and beneficial.
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Not at all! Even Keel started as a passion project. Every year, I’m surprised by how much the business evolves—it’s been an incredible journey.
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I’m definitely an introvert.
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Movies! My favorite is Tampopo.
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Be more confident in your thoughts and feelings, and don’t worry so much about what others think.
Discover Even Keel
We hope you enjoyed getting to know En and the story behind Even Keel. Shop her thoughtfully crafted, sustainable products in the Marketplace today!
